As the November election season draw near, AOL is launching a specialized advertising politics hub, to allow campaigns, organizations, and companies to target certain constituencies online. The hub allows these parties to tap into AOL's Ad Desk for Politics and Display University to easily purchase display advertising online.
The new hub includes 'Display University,' a platform to help political marketers build campaigns. The site provides educational materials for politicos interested in advertising online, including how to structure and online ad campaign, how to use display ads to help fundraise, and more. The 'Ad Desk for Politics' is essentially a ?how-to? guide for political targeting in Ad Desk, AOL?s display advertising platform. AOL is also rolling out new ad targeting options such as congressional district targeting, in addition to the current suite of geographic, demographic and behavioral targeting options. SUN MICROSYSTEMS
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