Saturday, August 28, 2010

Foursquare Takes Over Times Square With A Massive Display Ad

In terms of brand recognition, it's hard to top a huge live display billboard in Las Vegas. But Foursquare has managed to do it. As you can see above, they now have a massive, multi-level and multi-angle display practically screaming about the service to all those in Times Square in New York City.

"Check in, find your friends, unlock your city," the ad reads. In smaller print at the bottom it talks about checking in to American Eagle for some kind of special. Foursquare head of business development Tristan Walker confirms that American Eagle is behind the ad, which he says is the "largest digital billboard in Times Square."

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