Friday, September 17, 2010

Why Groupon Needs a Backlash

It?s starting. The inevitable ?wait-a-minute-this-start-up-isn?t-the-second-coming-of-Christ-after-all? backlash has officially hit Groupon. First there was the dodgy fake deals in Brazil, then there was a business owner saying offering a Groupon deal was the worst business decision she ever made, then there was the sketchy photography offer. These are all serious issues, but clearly don?t reflect the general performance of the site or views of the majority of its merchants. Still you could almost hear the schadenfreude popping throughout the blog and Twittersphere.

Generally I think the hype cycle is one of the lamest things about the tech/social media blogosphere?no one is as great or as horrible as we all make them out to be. But this turn of the cycle might be helping Groupon. Simply put, the company could use a discount on some humble pie.

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