After recently announcing the milestone of 3 million active users, geo-coupon system a Shopkick is revealing that its mobile app helped drive more than $110 million in-store revenue for partner retailers and brands in 2011 in its first full year operating the app. Shopkick, which is backed by Kleiner Perkins, Greylock, SV Angel and others, provides an in-store, location-based mobile shopping platform, Instead of checking in, as you would with a geo app like Foursquare, Shopkick automatically recognizes when someone with the free Android or iPhone app on their phone walks into a store. Once a Shopkick Signal is detected, the app delivers reward points called ?kicks? to the user for walking into a retail store, trying on clothes, scanning a barcode and other actions. Source: http://feedproxy.google.com/~r/Techcrunch/~3/IO0DzBIpiE0/
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