Sunday, July 29, 2012

Surprisingly Good Evidence That Real Name Policies Fail To Improve Comments

YouTubeIconYouTube has joined a growing list of social media companies who think that forcing users to use their real names will make comments less of a trolling wasteland, but there's surprisingly good evidence from South Korea that real name policies fail at cleaning up comments. In 2007, South Korea temporarily mandated that all websites with over 100,000 viewers require real names, but scraped it after it was found to be ineffective at cleaning up abusive and malicious comments (the policy reduced unwanted comments by an estimated .09%). We don't know how this hidden gem of evidence skipped the national debate on real identities, but it's an important lesson for YouTube, Facebook and Google, who have assumed that fear of judgement will change online behavior for the better.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/5BtxlNFt2Dk/

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