Not waiting until Cyber Monday, online shoppers made Black Friday the biggest online spending day of the year so far.
Black Friday, the marketing term given for the day after Thanksgiving and generally one of the biggest shopping days of the holiday season, topped $1 billion in online sales for the first time, with $1.042 billion, according to online tracker comScore.
For the entire holiday season to date which began Nov. 1, comScore reported that online shoppers spent $13.7 billion, a 16% increase over the same days in November last year.
?Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel, particularly among those who prefer to avoid crowds at the stores,? said comScore chairman Gian Fulgoni, in a statement. ?With Black Friday online sales up 26 percent and surpassing $1 billion for the first time, coupled with early reports indicating that Black Friday sales in retail stores were down 1.8 percent, we can now confidently call it a multi-channel marketing phenomenon.?
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Source: http://www.computerworld.com/s/article/9234013/Black_Friday_surpasses_1B_in_online_sales
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