Erkek Paketi Wants To Be The ?Manpacks Of Turkey? With Subscription Service For Mens Socks, Underwear & More

Strikingly similar to U.S. startup Manpacks, Turkey's Erkek Paketi offers a subscription e-commerce service that delivers men underwear, socks, t-shirts, shaving products and condoms on a monthly, two monthly or three monthly schedule. Like its North American inspiration, it's tapping into the preconception that men don't enjoy shopping -- at least not for dull purchases that need to be made on a semi-regular basis.

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