Tuesday, December 24, 2013

Chromebooks charge into business market, capture 20% of commercial notebooks

Sales of Chromebooks exploded from basically nothing in 2012 to more than 20 percent of the U.S. commercial PC market, analyst firm NPD reported on Monday, while Windows PCs and Macs�remained flat at best.

NPD estimated that, throughout all of 2013, 14.4 million desktops, notebooks, and tablets were sold through U.S. commercial channels, typically resellers. That compares to 16.4 million PCs, overall, sold in the U.S. during the third quarter alone?excluding tablets, according to IDC. All told, about 46.2 million PCs have been sold in the U.S. during 2013, IDC found.�

npd commercial sales NPD

Within that segment, however, NPD reported some intriguing findings. Chromebooks, once largely the province of Acer and Samsung, have been embraced by Dell, HP, and others?not the least of which are paying customers. In 2012, Chromebook sales were ?negligible,? NPD reported. But in the space of a single year, they climbed to 21 percent, NPD found, helping push overall notebook PC growth up by 28.9 percent.

Windows notebooks, however, contributed nothing to that, as NPD found that growth was flat. Worse still, Macs actually declined, with combined sales of desktops and notebooks falling by 7 percent. Windows tablet sales tripled, albeit off what NPD called ?a very small base?.

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Source: http://www.pcworld.com/article/2082310/chromebooks-charge-into-business-market-capture-20-of-commercial-notebooks.html#tk.rss_all

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