Oracle has broadened the number of languages its social media analysis software supports, in a bid to appeal to enterprises with operations and customers across the world.
The vendor?s Social Relationship Management software now has support for English, Chinese, Portuguese, Spanish, Russian, French, German, Italian, Dutch, Korean and Japanese, according to Monday?s announcement.
SRM is part of the company?s broader suite of ?customer experience? software that spans sales automation, customer service, marketing and support. It competes in this area not only with frequent rival SAP but also Adobe and IBM, companies that have largely eschewed the enterprise applications market but see an opportunity in technologies that cater to digital business.
Oracle?s SRM software includes semantic text analysis capabilities that ?go well beyond keyword and Boolean to reveal actionable insights like consumer intent, product likes/dislikes, and customer service issues,? according to Monday?s announcement.