White-label mobile app platform Appia (formerly PocketGear), is announcing that it has secured $10 million in new funding from Venrock. According to sources familiar with the matter, the startup was valued at $100 million in the round. This latest investment brings Appia's total funding to $30 million. Dev Khare, Vice President at Venrock, has joined the company?s board of directors. Until February, PocketGear wss an independent marketplace that billed itself as the ?World?s Largest Mobile App Store which sold apps for Blackberry, Android, Windows Mobile, Palm, Symbian, and Java phones. The company rebranded and shifted focus as Appia, powering a white-label content and commerce platform for everyone and anyone who needs an app store. The company now powers mobile app storefronts for more than 40 partners, including four of the world's top five handset manufacturers (Samsung, T-Mobile, AT&T, and Verizon Wireless). 
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