It's an interesting story. One day, Dave Carroll was taking a flight with his band-mates on United Airlines. When he landed at his destination, he noticed that United staff were throwing his $3,500 Taylor guitar around, and ultimately, damaging it pretty badly. When United did nothing to help, Carroll took matters into his own hands with the help of a little video sharing site called YouTube. His music video, "United Breaks Guitars," took off like a rocket, and after realizing the power of social media, he joined up with his other co-founders to build Gripevine. Source: http://feedproxy.google.com/~r/Techcrunch/~3/Bi3BeR_2neA/
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