Battling Amazon: Pearson And Bertelsmann To Form Global Consumer Publishing Giant, Penguin Random House, To Build ?New Digital Publishing Models?

Publishing giants Pearson and Bertelsmann are creating a joint venture to pool their respective consumer publishing businesses, Penguin and Random House, in a bid to go the distance in the digital age. The pair said the combined organisation will have a "stronger platform and greater resources to invest in rich content, new digital publishing models".

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