Inrix Now Collects Traffic Data From 100M Drivers, Shows Black Friday Congestion Up 32.5% Despite Ecommerce

Black Friday online shopping sales were up 26% this year, the number of people driving to brick and mortar stores increased even faster says Inrix. Congestion was up 32.5% this year according to the�traffic data Inrix now pulls from over 100 million drivers. This and another report about Thanksgiving traffic show the quiet giant is intent on raising its profile before its planned 2013 IPO.

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