Yahoo Announces New Ad Formats: Mobile-Friendly Native Ads And A Big ?Billboard' On Its Front Page

Yahoo is hoping to bring in more advertiser dollars with two new units that it's announcing today as part of the Digital Content NewFronts. Vice President of Product and Media Mike Kerns pitched the new formats as the flip side to to the front page redesign that the company rolled out in February. Now that Yahoo has improved its consumer experience (or at least one of the main parts of the consumer experience), he said "the next big push" will include new ad products.

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