Companies who have been assessing Google?s planned remedies to anti-competitive practices called on the European Commission on Tuesday to reject them and to consider regulating Internet search.
Google has been under investigation by the Commission since November 2010 after rivals accused the search giant of setting its algorithm to direct users to its own services by reducing the visibility of competing websites and services. It was also accused of content-scraping and imposing contractual restrictions that prevent advertisers from moving their online campaigns to rival search engines.
On April 25 Google proposed specific measures to address these complaints and rivals and interested parties were invited by the Commission to ?market test? them. That testing period ends on Thursday.
However, Michael Weber, CEO of Hot Map, said the testing period had not been long enough. ?You cannot do a serious scientific study in one month,? he said. Weber and others asked the Commission for a two- to three-month extension, but were only granted four extra weeks.
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