Thursday, January 27, 2011

Pioneer Elite HDTVs to ride again in 2011... as rebranded Sharp LCDs

It was a dark day when Pioneer announced its mighty Kuro HDTVs would be no more, but the Pioneer Elite brand still has significant cachet and will return in 2011 on new high end TVs. The bad news? They will be LCDs, not plasmas, manufactured by its partner Sharp, a not entirely surprising move since this was actually the original plan for the Kuro brand back in 2008. Apparently both see potential as Sharp will gain access to higher-end AV salesrooms and integrators for its products, while Pioneer will have TVs to match its continuing Pioneer Elite Blu-ray player and receiver lines. Despite an impressive local dimming demo at CES we're still not sure Sharp can create enough new pixels to replace what we once had, but we should find out for sure when the new models arrive the end of the year, check the press release after the break for more details.

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Pioneer Elite HDTVs to ride again in 2011... as rebranded Sharp LCDs originally appeared on Engadget on Thu, 27 Jan 2011 20:58:00 EDT. Please see our terms for use of feeds.

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