BuzzFeed and Huffington Post co-founder Jonah Peretti talked at Web 2.0 Expo today about the much misunderstood subject of how to make something go viral (no it's not all about cats and bacon). Peretti began the talk running through his various early experiments in virality and what they taught him about why content spreads. As part of his theory as to why content that elicits a reaction from users has more of a penchant for going viral, Peretti contrasted Google and Facebook in terms of their approaches to information. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/ixbqy0pCGr0/
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