Monday, January 6, 2014

California crop circle was Nvidia marketing stunt

An elaborate crop circle that appeared last week in a grain field in California was a stunt by chip-maker Nvidia.

?This is a confession,? said Jen Hsun Huang, CEO of Nvidia during a news conference in Las Vegas on Sunday, before he explained how his company came to create the circle in a field of barley near the town of Salinas.

It was linked, he said, to his company?s latest processor for mobile devices, the Tegra K1. Huang had minutes earlier introduced the chip, which packs 192 cores?individual processing engines that handle complex mathematical calculations needed for 3-D modeling, simulations and computer gaming.

?I told the [engineers] that Tegra K1 is impossibly advanced, it?s practically built by aliens,? he said. ?I want you guys to go out and launch this product, to put a marketing campaign behind it that rivals the technical contributions. I want you guys to go and do something that when we sit back will have global reach ... and you have zero budget.?

To read this article in full or to leave a comment, please click here



No comments:

Post a Comment