Wednesday, October 27, 2010

It?s A Location Turf War As Google Rolls Out Place Search

Back in April, we noted that Google was about to escalate the so-called "location wars" by reworking and rebranding their Locale Business Center as Google Places. They've since done a lot of work on improving the area (despite an on-again/off-again war with Yelp over results) and they're clearly feeling good about it. How do I know? Because starting today, they're going to add Place results to Google Search in a major way. Place Search will now reside on Google.com when you're doing a search that Google believes is attempting to discover a location. And it will also have a home in the left toolbar (you know, where "Images", "Videos", "Shopping", etc reside) as "Places", which a user can click on to just get location results.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/BpjqZsRTNCA/

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