Google Creates An Opt-Out Extension For Those Likely Blocking Their Ads Already

First of all, let me say that I think it's awesome that Google has finally created a simple solution to allow users to opt-out of advertising tracking. This new Chrome extension already seems like a much better idea than the somewhat convoluted controls or browser plug-ins that they've created in the past to placate government agencies and concerned users. It's also great that Mozilla is taking the same steps ? though I'm going to focus on Google here since their entire business revolves around ads. (Though I guess you could argue that Mozilla's does indirectly as well since they're business revolves around the revenue they get from Google.) And it's even better that they're open-sourcing the whole thing. But let's be honest here: this really doesn't mean much of anything.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/M5GAhmNHXB4/

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