As the industry tries to figure out what Apple has planned in the burgeoning wearables market, some pieces are falling into place. Apple recently hired Jay Blahnik, who worked on Nike's FuelBand wearable, and now the company has reportedly hired Ben Shaffer, who was Studio Director of Nike's Innovation Kitchen with strong ties to the FuelBand as well, according to 9to5Mac.
Apple has a strong connection to Nike that goes right through the top level of the company. Apple CEO Tim Cook is also on Nike's board of directors, and is also a Nike product user who's been seen wearing the FuelBand. The FuelBand tracks how active you are throughout the day; it also works in conjunction with an iOS app and the nikeplus.com web site. It can track distance traveled, caloric expenditure, and other metrics for people trying to track their active lifestyle.
What Shaffer will be working on at Apple is anyone's guess, but this move, along with Blahnik and Yves Saint Laurent CEO Paul Deneve's re-hiring this summer certainly indicates that whatever it is, Tim Cook is taking it very, very seriously. Let's just hope it's a bit more than yet another fitness band.
Do you use the FuelBand, or another fitness band product? What would you like to see an Apple wearable do? Sound off in the comments.