Thursday, October 3, 2013

Target unveils 'Brightspot' prepaid service running on the T-Mobile network


Another basic MVNO player hoping to pick up some market share

Although it isn't the first name you think of when it comes to prepaid GSM phone service, Target has just launched its own MVNO network called "Brightspot." Running on the T-Mobile network — including LTE access — Brightspot offers a variety of inexpensive feature and smart phones for purchase as well as a BYOD SIM kit program. Here's how the plans break down — you can pay $35 per month for unlimited talk and text with no data (for a feature phone) or $50 per month for unlimited talk and text, 1GB of 4G data (throttled thereafter).

Target is also planning to reward loyal customers by giving you a $25 gift card for every 6 months that you refill your service with Brightspot. The gift card can be applied to any purchase at Target, not just future phone service. Folks with a Target REDcard will receive 5 percent off purchases of Brightspot refills as well, just like any other purchase at the store. The service will be available starting October 6th.

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