Like some other Chinese brands, Xiaomi doesn?t exactly have the easiest name for westerners to pronounce. But on Thursday, the name was spoken worldwide after the company hired a former Google executive to lead its global expansion.
The hiring is the latest in a string of successes for a company that only began selling Android phones in China two years ago. Xiaomi product launches are so anticipated in the country that its phones routinely sell out, forcing millions of customers to wait for more stock. Expectations for the company are also high, with some saying Xiaomi is China?s answer to Apple.
But to expand outside its home market, Xiaomi faces a difficult road that other Chinese handset makers are still trying to navigate, according to analysts. They point to challenges with raising brand awareness, potential patent disputes, and whether Xiaomi can go head-to-head against foreign tech giants with a history of innovation.
?There?s still some debate as to how much is Xiaomi an innovative company, and how much of their innovation is just really good public relations,? said David Wolf, a technology consultant at public relations firm Allison+Partners. ?I think we are coming to the point where we are going to find out.?
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Source: http://www.pcworld.com/article/2047800/can-chinas-xiaomi-make-it-globally.html#tk.rss_all
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